How One Club Doubled Concessions with a Simple Change
Brianna L, Event Coordinator
Concessions are often an afterthought — but for one youth soccer club, a small change made a big difference.
Here’s what they did:
They printed a large QR code that linked to a digital concessions menu. No apps, no logins — just scan and view.
Parents could browse the menu while standing in line or from their seats, which sped up decision-making and increased total sales. They also added two simple deals:
Combo Discount: Hot dog + chips + drink
Team Bundle: 10 drinks + snacks at a discount for coaches
They didn’t change the menu — they just made it easier to understand and purchase.
End result? 2× more revenue than the same event the year befor
